These white cheddar cheese puffs are made with organic corn meal and contain no hydrogenated oils, no trans fat, no preservatives, and no added color. The taste is excellent, with a mild but distinctive cheddar flavor and the familiar crunch you would expect from puffy Cheetos. They are so good that you will likely forget that they have the word natural on the front of the bag. Frito Lay has made a natural snack that tastes great.